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Process

Research Methodology

A Project Lead is designated for each project to serve as the primary point of contact for the client. The Project Lead is responsible for managing the project and providing regular progress updates to the client until its completion. Upon completion, the Project Lead, along with a senior management member, will validate the delivery and approve the conformance. A well-structured research methodology is essential for conducting effective desk research. Below is an outline of a comprehensive research methodology for a desk research process:
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Define the Objectives

  • Clearly articulate the goals of the desk research.
  • Identify the specific questions or hypotheses that the research aims to address.
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Determine the Scope of the Project

  • Specify the data points or areas that will be covered.
  • Define the geographic and temporal scope
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Identify Data Sources

Secondary Data Sources: Identify relevant databases, articles, and publications, such as:

  • Company website
  • Academic journals and papers
  • Industry reports and white papers
  • Third party websites (specific)
  • News articles and media sources
  • Proprietary databases and market research resources
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    Develop Data Collection Methodology

    Adopt methods for gathering data, including:

  • Online searches: Utilizing search engines and academic databases for relevant studies.
  • Surveys or questionnaires: If applicable, analyze existing survey results from secondary sources.
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    Establish Criteria for Data Selection

  • Define inclusion and exclusion criteria based on relevance, credibility, and quality of the data.
  • Assess the timeliness and applicability of the information collected.
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    Data Evaluation and Analysis

    Critically evaluate the collected data for:

    • Validity and reliability: Ensure the data source is credible, and the information is accurate.
    • Bias and limitations: Identify any potential biases in the data and understand limitations.
    • Analyze the data using appropriate methods, such as thematic analysis or statistical evaluation.
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    Synthesize Findings

  • Summarize the findings in relation to the research objectives.
  • Identify trends, patterns, and key insights derived from the data.
  • Combine information from various sources to create a cohesive picture of the research topic.
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    Reporting Results

    Present the findings in a clear and organized manner, including:

  • Executive summary: A concise overview of the research
  • Detailed findings: In-depth analysis and insights.
  • Visual Data Representation: Use charts, graphs, and tables for clarity.
  • References: List all sources cited in the research.
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    Review and Feedback

    • Conduct a review of the research process and findings with key stakeholders.
    • Gather feedback to understand areas for improvement and validate the results.