App development is a multi-step process that begins with idea generation and research, where SEEK’s developers identify the problem the app will solve and conduct market research to analyze existing solutions, target audience, and competition.
Once the requirements are defined, a comprehensive list of features for the app is prioritized, particularly focusing on the Minimum Viable Product (MVP) for a successful launch. The design phase involves creating wireframes to visualize the app’s layout and user interface (UI), emphasizing user experience (UX) to ensure intuitive navigation, followed by developing the app's aesthetic elements.
During the development stage, the appropriate technology stack is selected based on the app type, with front-end development focusing on the user interface and back-end development managing server, database, and application logic. This phase may also include API integration for third-party services.
Once development is complete, rigorous testing is conducted to identify and fix bugs or issues, ensuring optimal performance before launch. After the app goes live on platforms like Google Play or the Apple App Store, a marketing plan is essential to promote it and attract users.
Post-launch, monitoring the app’s performance and gathering user feedback is crucial for ongoing maintenance and updates, which involve enhancing features and ensuring compatibility with the latest operating system updates. This cycle of iteration based on user feedback and market trends continues to refine and improve the app over time.